In order to use the Evaluator you need to register with us and choose a password. If you have not yet registered with us please click here to do so – it only takes a minute.


If you have already registered at, simply enter your email address. You will need to set a password in order to use the Evaluator. If you haven't yet done so, please click here.

Like a more tailored version of the Evaluator?

If you'd like your own version of the Evaluator tailored to meet your own needs and your own markets, please contact us at and we'll be glad to help. We provide on-line decision support applications for a wide range of marketing decision-making situations as well as scorecards and trackers. For more information visit

Purpose of the Promotions Evaluator and when to use it

The purpose of the Promotions Evaluator is to act as a useful summary of the key factors that will determine whether or not a promotion will pay back - AND - whether you should be expecting it to pay back within 12 months from the date at which the promotion took place or looking for payback over a much longer timescale.

It can be used either at the planning stage to see what you need to do in order to get your promotion to pay back within 12 months, or after the promotion has been run in order to evaluate the actual returns from the promotion. Or you could do both. It is also a good tool to use to help structure the relevant payback information and criteria in support of business pitches or, perhaps, in support of awards submissions.

When using it at the planning stage of a promotion it will help to focus attention on getting the right set of activities in place to ensure (objectively) that the promotion will provide a positive payback within a 12 month period (if that is part of the promotional objectives). It also helps in ensuring that the Tactical or Strategic nature of the promotion is correctly reflected into the stated promotional objectives in a "SMART" manner (SMART = Specific; Measurable; Achievable; Relevant; Timed).

If the tool is used in support of proposals / pitches to clients / prospects then we know from client feedback that proposals which include the types of information collected by the tool will be likely to be considered more favourably than an equivalent proposal that doesn't include them, especially for promotions which are short term and tactical in nature.

If you require any help with using the tool then please email us at

What it calculates

The evaluator provides 3 key outputs:

  1. A straightforward ROI measure (based on short term payback and using the data assumptions that you enter)
  2. A break-even sales level (how many extra sales need to be generated by the promotion in order for it pay back - either in the short term and / or long term)
  3. A set of comments and suggestions based on the ROI outputs to help plan / improve the promotion / verify your entered data

How to Use It

Simply work through the data entry form starting from the top of the page.

Help facilities are included to provide extra information about the types of data required.

The outputs are at the bottom of the page and the clickable links explain how the answers have been derived.

If you have any comments, queries or suggestions about the Evaluator please email us at and we will normally be able to reply within one working day.

Disclaimer: The Promotions Evaluator is the property of RedRoute International Limited (RRI). Use of the tool is not controlled by RRI and any results given by this tool are intended only as an indication of marketing strengths and weaknesses and are not guaranteed to be either an accurate or fair reflection of any particular brand, market or service situation . The results produced by the tool are reliant entirely on the information input by the user for which RRI cannot be held responsible in whole or in part. RRI are not responsible for any decisions made on the basis of the results produced by the tool. Usage of the tool will be deemed to be an acceptance of these terms and conditions. © RedRoute International Limited 2011.